A Marketing Enthusiast, Strategist and Content Creator.
Academic Work
Bachelor's degree in Digital Marketing
While completing my bachelor’s degree in digital marketing, I got hands-on experience working in teams and as an individual leader to craft integrated marketing campaigns. Through project-based learning, I was able to collaborate with students to create effective marketing plans for real-world companies. I acquired team-building, communication, and leadership skills by working with like-minded aspiring marketers.
E-Commerce
Development Plan
Core focus: analyze a chosen industry, prepare a business plan, and craft a marketing strategy to spread brand awareness.
Skills learned: Business Development, Marketing Strategy, E-Commerce Marketing, Research, Critical Thinking, and Website Development.
Integrated Marketing Plan for United Airlines
Core Focus: Prepare marketing campaign to shift the consumer perception of the brand.
​
Skills learned: Research, Marketing Strategy, Advertising, Email Marketing, Search Engine Optimization.
Content Marketing Plan for Greenpeace
Core focus: prepare a content marketing plan to attract more volunteers.
Skills learned: Content Marketing, Non-Profit Marketing, Content Creation.
Data Analysis & Data Visualization Project
Core Focus: analyze data source to propose solution to a business need.
Skills learned: Problem-Solving, Data Analysis & Analytics, Data Visualization, Tableau, Analytical and Critical Thinking.
